When we first spoke to this client, they were running a fashion brand entirely through Instagram DMs. Revenue: ₹80,000/month. Operations: the founder handling orders manually, noting sizes in a notebook, and sending payment links via Google Pay.
8 months later: ₹10.2L/month in revenue, 40% repeat purchase rate, and an automated operations stack that runs with minimal daily intervention.
Here’s exactly what we did — and what you can replicate.
Month 1-2: Foundation
- Built a Shopify store with clean product pages, proper size guides, and lifestyle photography
- Integrated Razorpay for payments (UPI + cards + COD)
- Set up Shiprocket for shipping with COD verification via WhatsApp
- Migrated Instagram followers to WhatsApp broadcast list (800+ contacts)
- Installed Judge.me for review collection from existing customers
Month 3-4: First Paid Traffic
- Launched Meta ads at ₹500/day with UGC-style Reels
- Found 2 winning creatives within 3 weeks (CTR >2%)
- Scaled to ₹1,500/day on winners
- Set up abandoned cart recovery via WhatsApp (Interakt) — 28% recovery rate
Month 5-6: Optimization
- Reduced RTO from 32% to 11% using WhatsApp verification + prepaid incentives
- Increased AOV from ₹899 to ₹1,299 with bundle offers
- Launched Google Shopping ads (₹300/day) — achieved 5.2x ROAS
- Added email automation via Klaviyo (welcome + post-purchase flows)
Month 7-8: Scale
- Meta ads at ₹3,000/day, Google at ₹1,000/day
- Organic traffic from SEO blog posts started contributing 15% of orders
- Repeat customers now 40% of monthly revenue (zero CAC on repeat)
- Hit ₹10.2L revenue in month 8
Key Metrics: Before vs After
| Metric | Before (Instagram DMs) | After (Month 8) |
|---|---|---|
| Monthly revenue | ₹80,000 | ₹10,20,000 |
| Orders/month | 50-60 | 680 |
| AOV | ₹800 | ₹1,299 |
| CAC | Unknown | ₹285 |
| Repeat purchase rate | ~5% | 40% |
| RTO rate | 45% | 11% |
| Time spent on operations | 6+ hrs/day | 1 hr/day |
At Growww Tech, we help Indian D2C brands transition from social media selling to professional ecommerce operations. Ready for your transformation?.
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