Shopify Plus costs ₹1,60,000/month. Shopify Basic costs ₹2,500/month. That’s a 64x price difference. Most Indian D2C brands don’t need Plus until they’re doing ₹2-3 crore/month in revenue.
Here’s the honest comparison — when each plan makes sense and what you actually get for that massive price jump.
Plan Comparison
| Feature | Basic (₹2,500/mo) | Shopify (₹6,700/mo) | Advanced (₹27,000/mo) | Plus (₹1,60,000/mo) |
|---|---|---|---|---|
| Products | Unlimited | Unlimited | Unlimited | Unlimited |
| Staff accounts | 2 | 5 | 15 | Unlimited |
| Locations | Up to 10 | Up to 10 | Up to 10 | 200 |
| Transaction fee (3rd party gateway) | 2% | 1% | 0.5% | 0.15% |
| Reports | Basic | Standard | Advanced | Custom |
| Checkout customization | Limited | Limited | Limited | Full (Checkout Extensibility) |
| Automation (Shopify Flow) | No | No | Yes | Yes + advanced |
| Exclusive features | — | — | — | Scripts, Launchpad, B2B, expansion stores |
When to Upgrade: Decision Framework
Stay on Basic (₹2,500/month) If:
- Revenue under ₹10L/month
- Under 500 orders/month
- 2 or fewer people manage the store
- You use a third-party payment gateway (Razorpay)
Upgrade to Shopify (₹6,700/month) If:
- Revenue ₹10L-50L/month
- Need 5 staff accounts
- Want Professional reports for better analytics
Upgrade to Advanced (₹27,000/month) If:
- Revenue ₹50L-2Cr/month
- Need Shopify Flow automation (auto-tag customers, auto-fulfill, inventory alerts)
- Lower transaction fees save money at this volume
- Need advanced reporting and custom reports
Upgrade to Plus (₹1,60,000/month) Only If:
- Revenue above ₹2-3 Cr/month consistently
- Need checkout customization (Scripts for dynamic pricing, bundles)
- Running multiple stores or B2B + D2C
- Need dedicated account manager and priority support
- Launching flash sales requiring Launchpad
Bottom line for 90% of Indian D2C brands: Shopify Basic or Shopify plan is sufficient. The ₹1.6L/month for Plus is only justified when the transaction fee savings alone cover the cost (typically at ₹3Cr+ monthly GMV).
At Growww Tech, we help Indian D2C brands set up and optimize Shopify stores at every plan level. Need help choosing the right plan?.
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