The Client
Category: Premium Ayurvedic beauty (face care, hair care, body care)
Starting point (March 2026): ₹8L/month revenue, Shopify store, running Meta ads in-house, no email/WhatsApp automation, no marketplace presence.
Goal: ₹30L/month by March 2027.
Our fee: ₹75K/month + 5% of revenue above ₹15L/month.
Quarter 1 (Apr-Jun 2026): Foundation
What We Did
- Complete website audit and optimization: speed, mobile UX, checkout flow
- Set up Klaviyo for email marketing: 5 automated flows
- Set up Interakt for WhatsApp Business API: order updates + marketing broadcasts
- Restructured Meta ad campaigns: 3-campaign framework
- Created 20 new ad creatives (UGC focus)
- Listed on Amazon India (top 20 products)
Results
| Metric | March 2026 | June 2026 |
|---|---|---|
| Monthly revenue | ₹8L | ₹14L |
| Ad spend | ₹2L | ₹3.5L |
| ROAS | 4x | 4x (maintained while scaling) |
| Email/WhatsApp revenue | ₹0 | ₹1.8L (13%) |
| Amazon revenue | ₹0 | ₹1.2L |
Quarter 2 (Jul-Sep 2026): Growth
What We Did
- Launched subscription model (subscribe & save, 15% off)
- Scaled Meta ads to ₹5L/month with horizontal scaling
- Added Google Shopping ads
- Implemented AI chatbot for customer support
- Created ‘Skin Type Quiz’ on website → personalized product recommendations
- Listed on Blinkit (top 5 SKUs)
Results
| Metric | June 2026 | September 2026 |
|---|---|---|
| Monthly revenue | ₹14L | ₹28L |
| Subscription revenue | ₹0 | ₹4L |
| Quick commerce revenue | ₹0 | ₹2L |
| Support cost/order | ₹22 | ₹8 |
| Repeat purchase rate | 14% | 28% |
Quarter 3 (Oct-Dec 2026): Diwali + Authority
What We Did
- Executed full Diwali campaign (90-day prep, week-by-week execution)
- Launched ‘Gift Sets’ collection for Diwali
- Ran influencer campaign with 25 micro-influencers
- Published 12 blog articles for SEO
- Added regional language product descriptions (Hindi, Tamil)
Results
| Metric | September 2026 | December 2026 |
|---|---|---|
| Monthly revenue | ₹28L | ₹42L (Diwali peak: ₹55L) |
| Organic traffic | 200/month | 1,800/month |
| Blog-driven revenue | ₹0 | ₹1.5L/month |
| Repeat purchase rate | 28% | 35% |
Quarter 4 (Jan-Mar 2027): Optimization
What We Did
- Reduced ad spend efficiency: same revenue at 15% lower ad cost
- Scaled subscriptions to 800+ active subscribers
- Expanded to Zepto (in addition to Blinkit)
- Launched city-specific landing pages for top 5 cities
- Implemented RFM-based customer segmentation for targeted campaigns
Final Results
| Metric | March 2026 | March 2027 | Change |
|---|---|---|---|
| Monthly revenue | ₹8L | ₹45L | +462% |
| Monthly ad spend | ₹2L | ₹7L | +250% |
| Revenue from ads | ₹8L | ₹20L (44%) | Reduced dependency |
| Revenue from retention | ₹0 | ₹12L (27%) | New channel |
| Revenue from marketplaces | ₹0 | ₹8L (18%) | New channel |
| Revenue from organic | ₹0 | ₹3L (7%) | New channel |
| Revenue from quick commerce | ₹0 | ₹2L (4%) | New channel |
| Repeat purchase rate | 10% | 35% | +250% |
| Customer LTV | ₹1,800 | ₹5,200 | +189% |
| Support cost/order | ₹22 | ₹7 | -68% |
| Active subscribers | 0 | 820 | New revenue stream |
ROI of Working With Growww Tech
| Amount | |
|---|---|
| Revenue increase (monthly) | ₹37L (₹8L → ₹45L) |
| Our monthly fee | ₹75K + 5% of revenue above ₹15L = ₹2.25L |
| Total annual fee | ₹27L |
| Additional revenue generated (annual) | ₹4.44Cr |
| ROI | 16.4x |
Honest Mistakes We Made
- Influencer campaign underdelivered — Only 6 of 25 influencers generated measurable sales. We should have started with 10 vetted creators instead of 25 untested ones.
- Flipkart launch was premature — We listed on Flipkart in Q3 but pulled out after 2 months due to unprofitable unit economics in this category on that platform.
- Blog should have started in Q1, not Q3 — SEO takes 6+ months. Starting earlier would have meant organic traffic arriving sooner.
Want Similar Results?
At Growww Tech, we partner with Indian D2C brands for long-term growth. Let’s discuss your goals for the next 12 months.
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