About Madhurika Attires
Madhurika Attires is a saree and silk retailer with a storefront at madhurikaattires.com. In their own words: “Discover timeless ethnic fashion at Madhurika Attires. Shop sarees, kurtis & more with premium quality, latest designs & fast delivery across India.”
What Growww Tech Built
Growww Tech built Madhurika Attires’s Shopify store to match how Indian saree buyers shop online:
- Shopify theme customised for saree catalogs — wide-format product imagery, zoom, and multi-angle galleries so buyers can inspect weave, border, and pallu before buying.
- Size and fabric filters that match how Indian saree buyers actually shop — not generic S/M/L filters.
- Razorpay + UPI-first checkout for the sub-₹5,000 order bracket where COD chokepoints hurt most.
- Shiprocket integration with partial-COD rules to reduce return-to-origin on low-AOV orders.
What Madhu Says
“I was initially worried about the technical side of moving our business online, but the team at Growww Tech made it seamless. They were incredibly patient, explained every step of the backend process, and bridged the language barrier effortlessly. The automation tools they set up for WhatsApp have saved us hours of work. A fantastic partner for any growing business.”
— Madhu, Founder · Madhurika Attires
Outcome
The store went from planning to live with a clean, conversion-tested Shopify build. Today, madhurikaattires.com is live with the full Growww Tech build. The team surfaces this as Complete — their ethnic catalogue.