About Cheera
Cheera is a saree and silk retailer with a storefront at mycheera.com. In their own words: “Shop breathable Mul Mul cotton sarees at Cheera.in. Discover lightweight, soft, and modern sarees designed for everyday comfort and effortless style.”
What Growww Tech Built
Growww Tech built Cheera’s Shopify store to match how Indian saree buyers shop online:
- Shopify theme customised for saree catalogs — wide-format product imagery, zoom, and multi-angle galleries so buyers can inspect weave, border, and pallu before buying.
- Size and fabric filters that match how Indian saree buyers actually shop — not generic S/M/L filters.
- Razorpay + UPI-first checkout for the sub-₹5,000 order bracket where COD chokepoints hurt most.
- Shiprocket integration with partial-COD rules to reduce return-to-origin on low-AOV orders.
Outcome
The store went from planning to live with a clean, conversion-tested Shopify build. Today, mycheera.com is live with the full Growww Tech build. The team surfaces this as Distinctive — their brand identity.