About Amma Selection
Amma Selection is a jewellery brand with a storefront at ammaselection.com. In their own words: “Discover exquisite Pattu, Mysore, Mangalagiri & more at Amma Selection. Shop handpicked sarees, dresses & jewellery with shipping”
What Growww Tech Built
Growww Tech built Amma Selection’s Shopify store around how jewellery buyers evaluate pieces online:
- Shopify store built for jewellery catalogues — hover-zoom, 360° product rotation, and high-res imagery with correct color calibration.
- Collection hierarchy that mirrors how buyers browse gold: by weight, gram, occasion, and price band.
- Razorpay integration with card + UPI support for the ₹500–25,000 AOV range typical of covering/imitation jewellery.
- Trust signals — GSTIN, hallmarking claims, return policy — surfaced at checkout to reduce cart abandonment.
Outcome
The store went from planning to live with a clean, conversion-tested Shopify build. Today, ammaselection.com is live with the full Growww Tech build. The team surfaces this as Full Range — their ethnic store.