About Vijaya Art Jewellery
Vijaya Art Jewellery is a jewellery brand with a storefront at vijayaartjewellery.com. In their own words: “Where tradition meets modern elegance. We are a premier destination for exquisite, handcrafted jewelry, offering a stunning collection of traditional, antique, temple, kundan, and contemporary designs that celebrate beauty, craftsmanship, and heritage.”
What Growww Tech Built
Growww Tech built Vijaya Art Jewellery’s Shopify store around how jewellery buyers evaluate pieces online:
- Shopify store built for jewellery catalogues — hover-zoom, 360° product rotation, and high-res imagery with correct color calibration.
- Collection hierarchy that mirrors how buyers browse gold: by weight, gram, occasion, and price band.
- Razorpay integration with card + UPI support for the ₹500–25,000 AOV range typical of covering/imitation jewellery.
- Trust signals — GSTIN, hallmarking claims, return policy — surfaced at checkout to reduce cart abandonment.
Outcome
The store went from planning to live with a clean, conversion-tested Shopify build. Today, vijayaartjewellery.com is live with the full Growww Tech build. The team surfaces this as Art Jewellery — their craft store.