About Tulip Apparels
Tulip Apparels is a ethnic wear brand with a storefront at tulipapparels.com.
What Growww Tech Built
Growww Tech built Tulip Apparels’s ethnic wear store tuned for India’s festive and occasion buying cycles:
- Shopify theme customised for ethnic/occasion wear — full-length lifestyle shots, fabric close-ups, and occasion-based collections (festive, bridal, casual ethnic).
- Size chart in Indian measurements with bust/waist/length callouts.
- Razorpay + UPI checkout for the ₹1500–8000 AOV typical of ethnic buys.
- Shiprocket integration tuned for Tier-2/3 delivery where ethnic demand concentrates.
Outcome
The store went from planning to live with a clean, conversion-tested Shopify build. Today, tulipapparels.com is live with the full Growww Tech build. The team surfaces this as Fresh — their fashion store.