About Aarka Group
Aarka Group is a fashion brand with a storefront at aarkagroup.com.
What Growww Tech Built
Growww Tech built Aarka Group’s Shopify store with mobile-first fashion buyers at the centre:
- Shopify theme customised for fashion catalogues — lifestyle imagery, size filters, and occasion-based collection pages.
- Mobile-first product pages because >85% of Indian fashion traffic is on mobile.
- Razorpay + UPI-first checkout with Shiprocket integration.
- Category architecture built around how Indian shoppers actually browse — trends, occasions, price bands.
Outcome
The store went from planning to live with a clean, conversion-tested Shopify build. Today, aarkagroup.com is live with the full Growww Tech build. The team surfaces this as Professional — their business website.