About Radha Raju Silks and Sarees
Radha Raju Silks and Sarees is a saree and silk retailer with a storefront at radharajusilksandsarees.com. In their own words: “Radha Raju Silks & Sarees offers handpicked silk, cotton, bridal, Gadwal, Khadi, and designer sarees with trusted quality, genuine pricing, and delivery across India.”
What Growww Tech Built
Growww Tech built Radha Raju Silks and Sarees’s Shopify store to match how Indian saree buyers shop online:
- Shopify theme customised for saree catalogs — wide-format product imagery, zoom, and multi-angle galleries so buyers can inspect weave, border, and pallu before buying.
- Size and fabric filters that match how Indian saree buyers actually shop — not generic S/M/L filters.
- Razorpay + UPI-first checkout for the sub-₹5,000 order bracket where COD chokepoints hurt most.
- Shiprocket integration with partial-COD rules to reduce return-to-origin on low-AOV orders.
Outcome
The store went from planning to live with a clean, conversion-tested Shopify build. Today, radharajusilksandsarees.com is live with the full Growww Tech build. The team surfaces this as Extensive — their saree catalogue.